01 / Curiosity
Ask better questions.
Look beyond familiar claims and investigate the purpose of an ingredient.
Modern CosmEthics / Our perspective
We connect cosmetic science with thoughtful choices through education, publications and the evaluation of natural cosmetics.
Meet the people behind itOur shared ambition
We want the questions behind a cosmetic product to be easier to ask, and the answers easier to understand.
Connect scientific detail with everyday curiosity.
Consider an ingredient’s purpose within the whole formula.
Keep skin, nature and responsible claims in the conversation.
What connects our work
We explore the relationship between skin, ingredients and nature, and turn that knowledge into tools people can use.
01 / Curiosity
Look beyond familiar claims and investigate the purpose of an ingredient.
02 / Knowledge
Share cosmetic science through publications and accessible explanations.
03 / Responsibility
Bring skin needs, ingredient suitability and evidence into the same conversation.
The people behind the work

Cosmetic science & certification
A pharmacist and researcher whose work connects medicinal plants, natural ingredients and cosmetic formulation.

Cosmetology & formulation
A cosmetology professional with an interest in plant ingredients and their use in thoughtful natural cosmetic formulas.

Community & communication
Her interest in cosmetic science and nature supports the team’s communication and educational work.
Three ways to explore
Let’s keep learning together